No Name - Activation
Context:
A small-scale brand activation designed to engage the public.
Role:
On-site content capture (photo) documenting real-time interaction between the brand and visitors.
Approach:
I focused on capturing a mix of spontaneous moments and prompted scenes as the client was looking for some images with an editorial feel. Content was shot for immediate usability across social platforms.
Relevance:
This mirrors the kind of on-the-ground storytelling needed for street level business promotion, capturing foot traffic, curiosity, and everyday interactions within the neighbourhood.
Aveeno - Private Dinner Experience
Context:
Captured an intimate branded dinner experience designed to bring people together in a warm, curated setting.
Role:
Photography coverage, focused on documenting the atmosphere, guest interactions, and key brand moments.
Approach:
I focused on capturing natural, candid moments of people interacting with the space, the food, and each other, while also highlighting thoughtful details like table settings and food. Content was created with social use in mind.
Relevance:
This type of work translates directly to BIA event coverage as it captures not just what’s happening, but how it feels to be there. It’s especially relevant for promoting community events in a way that draws people in.
NorthCore - Social Video Series
Context:
Developed a short-form video series using a mix of original footage, stock footage, renderings, and logo animations to create engaging, social-friendly content.
Role:
Concept development, editing, and video production.
Approach:
I structured the content as a series, focusing on pacing, visual consistency, and storytelling across multiple clips. The goal was to create content that felt cohesive and engaging when viewed as part of a feed.
Indigenous Maker - Studio Process & Animated Portrait
Context:
Created visual content for a Montreal Indigenous earring designer, focused on highlighting her process.
Role:
Produced a short-form video capturing her at work, along with a complementary animated portrait featuring subtle motion in one of her earring designs.
Approach:
Took a minimal approach to storytelling, documenting the artist in her environment using natural light. The video was intentionally delivered without music or text, allowing the artist full flexibility to add her own voice and context when sharing. The animated portrait was a fun way of highlighting the character of her work while maintaining a clean, contemporary aesthetic.
Relevance:
This work demonstrates an ability to thoughtfully represent a small business.
Olé - Rose Disco Booth Activation
Context:
Captured branded content for Olé during their booth activation at Rose Disco, a large-scale outdoor event.
Role:
Produced a short-format reel, handling both on-site videography and edit, designed for social media promotion.
Approach:
Focused on the tone of the event, and product moments.
Relevance:
This project reflects an ability to capture energy in a way that supports promotion, and showcases the liveliness of a neighbourhood.
36 Birch - Unique Urban Homes Property Feature
Context:
Created a short-form social clip in collaboration with Paul Johnston of Unique Urban Homes, highlighting a residential property through an on-camera walkthrough.
Role:
Handled videography and editing.
Approach:
Focused on balancing Paul’s on camera narration with supporting visuals of the property in a 15 second clip. Direction was kept natural and conversational, with a gentle pacing to mirror the serenity of the property.
Relevance:
This project demonstrates an ability to work with on camera subjects to communicate key messages clearly and comfortably, an important asset for BIA content featuring local business owners, event hosts, or community voices. It shows how on camera storytelling can be combined with strong visuals to promote spaces, services, and neighbourhood experiences in an engaging, approachable way.